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        <a href="/business/news-from-asia/70935-global-c-pop-star-tia-lee-turns-momentum-from-100-million-views-into-charitable-empowerher-campaign" itemprop="url"> Global C-Pop star Tia Lee turns momentum from 100 million views into charitable #EmpowerHer campaign </a>
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<p>The MV and animation series garnered over 100 million record-breaking views since Tia's return. Now Tia's #EmpowerHer campaign will donate up to a staggering HKD3.8million (approximately USD$480,000) to female focused charities around the world. <br/><br/><figure data-width="100%" align="center" class=""><img src="/images/joomgrabber/2022-12/b1d69acf79.png" alt="Caption"/><figcaption data-display="none" class=""><div align="left">  <i/> </div>  </figcaption></figure><br/> The #EmpowerHer campaign is inspired by Tia's journey as a woman in the music and entertainment industry. Through the #EmpowerHer campaign, Tia will support charities that champion women and young girls, helping them to find their self-worth and achieve their dreams. Every time Tia Lee's "<i>Goodbye Princess</i>" music video reaches a viewing benchmark on YouTube, a donation will be made to the #EmpowerHer partner charities: Daughters of Tomorrow in Singapore, Beats By Girlz and Women in Music in the USA, and Teen's Key in Hong Kong to support their operations. <br/><br/> Speaking on the campaign's inspiring backstory and potential impact, Rachel Chow, Resource Development Manager at Teen's Key Hong Kong said: "Tia's journey of resilience inspires not just our girls and young women, but also the world – giving us the confidence to believe that we are all unique and each of us has the potential to create a future filled with more possibilities than we can even imagine." <br/><br/> Nicole Barsalona, President of Women in Music in the USA said: "Donations like those from the #EmpowerHer campaign allow Women in Music to educate, empower, and advance women in the music industry. We're delighted to be included alongside other non-profit organisations working to create change". <br/><br/> "<i>Goodbye Princess</i>" continues to trend globally and attract new fans to C-pop. With "Goodbye Princess" symbolising Tia's evolution into a new, empowered and uplifted version of herself as she explores her new world, the global #EmpowerHer campaign aims to reinforce the song's themes of female empowerment and encourage all women to bravely embrace their true selves. <br/><br/><br/></p><p>The issuer is solely responsible for the content of this announcement.</p>        <ul class="pager pagenav">
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